Walter Scott, Jr. College of Engineering

Style and Content Guidebook

Style and Content Guidebook

For anyone who designs, writes, or develops content for the Walter Scott, Jr. College of Engineering, an understanding of our style and content guidelines helps us to promote professionalism, consistency, and who we are. 

Upholding professionalism, consistency, and excellence

We want to project of vision of our College that is professional, consistent, and upholds the excellence which we stand for

Prospective students and faculty members want to be a part of the best engineering college in the world, and displaying professional consistency in our various media supports that effort. 

Walter Scott, Jr. College of Engineering

It is a common misconception that style and content best practices, like branding, are only about using the logo correctly. As long as we don’t make it purple and add racing tires we’re fine right?

Branding is more of an overall catchword for all of the ways that we use style and content to present ourselves to the different audiences we serve. It is not simply our logo, but it is how we look, how we write, and even if our webpages are consistent from one to the next

The Colorado State University Brand website puts it best: “Our brand is not our logo, advertising campaign, identity system, or set of talking points. Our brand is the stories, experiences, and attributes that define Colorado State University.”

We’re here to help with projects, and it’s not our intent to get in the way. Collaboration is a wonderful thing for everyone in the College, and we want to help all of us succeed.


Accessibility Guidelines
WCAG Guidelines
Types of disabilities
Creating accessible content


Logos and Marks
Visual Brand Language (VBL)
Print and PowerPoint Templates


Standard colors
Color models
Colors in text and design


Design objectives & typography
Visual Brand Language (VBL) PDF
Responsive & Accessible web design
Cascading Style Sheets (CSS)
Web objects & page layout
Print and PowerPoint Templates


Print vs. web images
Image guidelines
Standards and copyright
File format and color space
File size and resolution
Using icons

Web Standards

Web development process
Wordpress and Multisite
Outdated technology
Web best practices


Define writing "style"
WSCOE default writing style
CSU writing style
Search Engine Optimization (SEO)
Content guidelines & branding

Contact Us

Web Operations and Communications

The Web Operations and Communications teams oversee the technical and content website requirements for the Walter Scott, Jr. College of Engineering. On this page you can submit a project, send a support ticket, and contact both technical and content-oriented team members.

Other Helpful Websites

CSU Branding Website

Colorado State University has an entire website dedicated to supporting the brand and style efforts of staff, faculty, and students. Many of the Walter Scott, Jr. College of Engineering default settings are based on information provided by Creative Services.

World Wide Web Consortium (W3C)

The World Wide Web Consortium (W3C) is the standards organization that creates guidelines for HTML, CSS, and other web technologies.


WordPress is the content management system adopted by the College for nearly all of its needs. The main website, along with many department and internal websites, were created with WordPress.

Web Content Accessibility Guidelines (WCAG)

WCAG sets technical standards designed to make web content more accessible to people with disabilities. We are working towards our goal of having a fully accessible website.