For anyone who designs, writes, or develops content for the Walter Scott, Jr. College of Engineering, an understanding of our style and content guidelines helps us to promote professionalism, consistency, and who we are.
Upholding professionalism, consistency, and excellence
We want to project of vision of our College that is professional, consistent, and upholds the excellence which we stand for.
Prospective students and faculty members want to be a part of the best engineering college in the world, and displaying professional consistency in our various media supports that effort.
It is a common misconception that style and content best practices, like branding, are only about using the logo correctly. As long as we don’t make it purple and add racing tires we’re fine right?
Branding is more of an overall catchword for all of the ways that we use style and content to present ourselves to the different audiences we serve. It is not simply our logo, but it is how we look, how we write, and even if our webpages are consistent from one to the next.
The Colorado State University Brand website puts it best: “Our brand is not our logo, advertising campaign, identity system, or set of talking points. Our brand is the stories, experiences, and attributes that define Colorado State University.”
We’re here to help with projects, and it’s not our intent to get in the way. Collaboration is a wonderful thing for everyone in the College, and we want to help all of us succeed.