{"id":318,"date":"2020-08-27T11:13:09","date_gmt":"2020-08-27T17:13:09","guid":{"rendered":"https:\/\/www.engr.colostate.edu\/operations\/communications\/?page_id=318"},"modified":"2021-01-12T10:04:16","modified_gmt":"2021-01-12T17:04:16","slug":"writing","status":"publish","type":"page","link":"https:\/\/www.engr.colostate.edu\/operations\/communications\/style-guide\/writing\/","title":{"rendered":"Writing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"318\" class=\"elementor elementor-318\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c74a96 elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-height-default\" data-id=\"1c74a96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e8af40\" data-id=\"3e8af40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c50cb elementor-widget elementor-widget-heading\" data-id=\"78c50cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Writing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4744a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4744a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74bac2b\" data-id=\"74bac2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b363f2 intro elementor-widget elementor-widget-text-editor\" data-id=\"59b363f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The College serves diverse audiences, from prospective students to established researchers, and has adopted a series of different writing styles to match. Our writing standards are designed to show professionalism and consistency, leading to more popular and respected content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5b459 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9b5b459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#default\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Our default writing style<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#seo\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Writing for SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#contentguidelines\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content guidelines<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#style\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Writing style guidelines<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.engr.colostate.edu\/operations\/communications\/style-guide\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Style guide<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdd435 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbdd435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fd4372 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fd4372\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6548d76\" data-id=\"6548d76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a413da6 elementor-widget elementor-widget-heading\" data-id=\"7a413da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does writing \"style\" mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ede3ea elementor-widget elementor-widget-text-editor\" data-id=\"59ede3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to guidelines for writing, style refers to how words are used throughout a work. Grammar, punctuation, and phrasing are important not only for the type of audience a piece is written for, but how professional and appropriate the final piece is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef3cf7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef3cf7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c4ee5b\" data-id=\"3c4ee5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21bc8e elementor-widget elementor-widget-text-editor\" data-id=\"e21bc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For example, these sentences are very informative for <strong>scientists and researchers<\/strong>, but may be difficult for the general public:<\/p><blockquote><p>&#8220;Two continuous 13-year simulations were conducted using (1) ERA-Interim reanalysis and (2) ERA-Interim reanalysis plus a climate perturbation for the RCP8.5 scenario. The simulations adequately reproduce the observed precipitation diurnal cycle, indicating that they capture organized and propagating convection that most climate models cannot adequately represent.&#8221; (<em>Rasmussen, K.L., Prein, A.F., Rasmussen, R.M. et al. Clim Dyn (2017). <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00382-017-4000-7\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1007\/s00382-017-4000-7<\/a>, licensed under\u00a0<a class=\"external text\" href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" rel=\"nofollow\">CC BY 2.0<\/a><\/em>)<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c639e1\" data-id=\"6c639e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-333323e elementor-widget elementor-widget-text-editor\" data-id=\"333323e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For the public<\/strong>, reinterpretation of science-heavy phrasing can help make the ideas more understandable to a larger audience. At the same time, simplifying the text would not work for researchers:<\/p><blockquote><p>&#8220;Typical climate models only resolve to about 100 kilometers (about 62 miles) \u2013 not nearly the detail available in the new dataset. Included in the new data are finer-scale cloud processes than have been available in previous climate models. Using the dataset and collaborating with NCAR researchers, Rasmussen led analysis of detailed climate simulations. The first control simulation included weather patterns from 2000-2013. The second simulation overlaid that same weather data with a \u201cpseudo global warming\u201d technique using an accepted scenario that assumes a 2- to 3-degree increase in average temperature, and a doubling of atmospheric carbon dioxide.&#8221; (<em>Manning, Anne; Dec. 15, 2017; &#8220;Warmer, wetter climate could mean stronger, more intense storms&#8221;, <a href=\"https:\/\/engr.source.colostate.edu\/warmer-wetter-climate-mean-stronger-intense-storms\/\" target=\"_blank\" rel=\"noopener\">source.colostate.edu<\/a><\/em>)<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084e019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084e019\" data-element_type=\"section\" data-e-type=\"section\" id=\"default\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a29b055\" data-id=\"a29b055\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28dc69b8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28dc69b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293e684e elementor-widget elementor-widget-heading\" data-id=\"293e684e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our default writing style<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56510f68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56510f68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-3d423546\" data-id=\"3d423546\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d630231 elementor-widget elementor-widget-text-editor\" data-id=\"2d630231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Writing styles change based on the audience, but it is expected that all communications will generally follow the\u00a0same style\u00a0that Colorado State University uses for public communication. The CSU style allows us to set default styles for things like grammar conventions, punctuation, time designations, University branding and other capitalization, abbreviations, and so on.<\/p><p>No matter what tone and voice we use for our communications, we want our writing to support our efforts in the best ways possible. By having a default writing style, we are able to promote a professional environment consistent with our vision and mission.<\/p><p>Creative Services has created an excellent reference guide at\u00a0<strong><a href=\"https:\/\/creativeservices.colostate.edu\/style-guide\/\" target=\"_blank\" rel=\"noopener\">creativeservices.colostate.edu\/style-guide<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1c433fbe\" data-id=\"1c433fbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eafdfc1 elementor-widget elementor-widget-text-editor\" data-id=\"4eafdfc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8220;Adhering to a style promotes credibility, consistency, professionalism and clarity.&#8221;<\/strong><\/p><p style=\"text-align: right;\">Anne Manning<br \/>Communications Coordinator<br \/>Department of Public Relations<br \/>Colorado State University<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cf4023 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68cf4023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebf12f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebf12f5\" data-element_type=\"section\" data-e-type=\"section\" id=\"seo\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-013fe69\" data-id=\"013fe69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ce3361 elementor-widget elementor-widget-heading\" data-id=\"23ce3361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Writing for search engine optimization (SEO)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6d2ce5 elementor-widget elementor-widget-text-editor\" data-id=\"2f6d2ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We always want to improve our ranking in Google and across the web, to help us promote our vision and mission. The ways in which we write our content become crucial to improving our rankings, as Google works more and more towards <strong><a href=\"https:\/\/yoast.com\/readability-ranks\/\" target=\"_blank\" rel=\"noopener\">page readability as the most important aspect<\/a><\/strong> of communications.<\/p><p>The College websites play an important role with different audiences, a balancing act of gaining both scientific and research traffic while promoting the benefits of the College. But whether that traffic is from a Google search or through Google Scholar, the algorithms behind those searches are still looking for the right content. A well written page, whether for the public or a more technical crowd, can help us to rank our pages higher.<\/p><p>That said, it is important to <strong>write for the audience first<\/strong>, and secondarily for a search engine. We want visitors to our pages to find the information they need in a professional and consistent manner, something that Google is already taking into account. Adding the correct phrases or keywords, while important, comes second.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-283621b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283621b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-5d5c346f\" data-id=\"5d5c346f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2538de54 elementor-widget elementor-widget-text-editor\" data-id=\"2538de54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Quick Tips:<\/h3><ul><li>Start your paragraph with the most important sentence, and stay relevant. The last sentence should wrap up the paragraph, and lead to the next.<\/li><li>Sentences containing more than 20 words are lengthy, try to limit them.<\/li><li>Giant blocks of text are unreadable for most users, so limit the length and number of sentences in each paragraph.<\/li><li>Limit words that are difficult to read. Reading from a screen is hard for everyone.<\/li><li>Don&#8217;t slow the reader down with too much jargon. Jargon comes pretty easily in an education and engineering organization.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1e29fbea\" data-id=\"1e29fbea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3086577a elementor-widget elementor-widget-text-editor\" data-id=\"3086577a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Readability Links:<\/h3><ul><li><strong>Yoast:<\/strong>\u00a0<a href=\"https:\/\/yoast.com\/5-tips-improve-readability-blog-post\/\" target=\"_blank\" rel=\"noopener\">5 tips to improve readability<\/a><\/li><li><strong>Wordapp:<\/strong>\u00a0<a href=\"http:\/\/www.wordapp.io\/does-readability-rank\/\" target=\"_blank\" rel=\"noopener\">Readability is becoming a big part of Google ranking<\/a><\/li><li><strong>Moz:<\/strong>\u00a0<a href=\"https:\/\/moz.com\/blog\/3-concepts-copy-that-converts\" target=\"_blank\" rel=\"noopener\">Is Your Writing Readable? 3 Concepts to Master for Copy That\u00a0Converts<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2461bd1d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2461bd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2452a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d2452a\" data-element_type=\"section\" data-e-type=\"section\" id=\"contentguidelines\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-384d933\" data-id=\"384d933\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-712fe189 elementor-widget elementor-widget-heading\" data-id=\"712fe189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c39c45 elementor-widget elementor-widget-text-editor\" data-id=\"71c39c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an organization dedicated to research and higher education, it is important that any content that we produce is accurate and truthful. No matter how large or small an inaccuracy might be, it is important for the credibility of the College and the University to always promote fair, honest, and truthful information.<\/p><p>If an inaccuracy is found, it is important to correct it as soon as possible. If a correction cannot be made, or if the facts are unclear, the content should be fully removed until factual information can be reposted.<\/p><p><strong>Tickets for content errors can be submitted through the<\/strong> <strong><a href=\"https:\/\/www.engr.colostate.edu\/operations\/web\/\">Help Desk on the Web Operations page<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9336e5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9336e5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3934fa7\" data-id=\"3934fa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb6aafe elementor-widget elementor-widget-heading\" data-id=\"2fb6aafe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proper Title: Walter Scott, Jr. College of Engineering<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78725ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78725ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41a748a\" data-id=\"41a748a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-343fc382 elementor-widget elementor-widget-text-editor\" data-id=\"343fc382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consistently and correctly use the college&#8217;s name, <strong>Walter Scott, Jr. College of Engineering<\/strong>, to ensure professionalism, credibility, and integrity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a40a4f4 elementor-widget elementor-widget-text-editor\" data-id=\"1a40a4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With content that may mention the Walter Scott, Jr. College of Engineering several times, it is acceptable to use the capitalized word &#8220;College&#8221; after the first instance of the full name. It is only used to specifically replace the full title, not in a general discussion of a college.<\/p><p>The College adheres to University policy in using capitalized versions of both &#8220;College&#8221; and &#8220;University&#8221; in specific situations. <a href=\"https:\/\/creativeservices.colostate.edu\/style-guide-az\/#colleges\" target=\"_blank\" rel=\"noopener\">Read those brand standards in the University Writers Style Guide here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe21f58\" data-id=\"fe21f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5756e3d8 elementor-widget elementor-widget-text-editor\" data-id=\"5756e3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignright wp-image-248 size-medium\" src=\"https:\/\/www.engr.colostate.edu\/operations\/communications\/wp-content\/uploads\/sites\/6\/2020\/07\/SCOE-CSU-2-C357-300x165.png\" alt=\"Walter Scott, Jr. College of Engineering logo\" width=\"300\" height=\"165\" srcset=\"https:\/\/www.engr.colostate.edu\/operations\/communications\/wp-content\/uploads\/sites\/6\/2020\/07\/SCOE-CSU-2-C357-300x165.png 300w, https:\/\/www.engr.colostate.edu\/operations\/communications\/wp-content\/uploads\/sites\/6\/2020\/07\/SCOE-CSU-2-C357.png 494w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Some examples of<strong> incorrect<\/strong> name usage:<\/p><ul><li>COE<\/li><li>SCOE<\/li><li>WSJCOE<\/li><li>College of Engineering<\/li><li>Scott College of Engineering<\/li><li>Walter Scott, Jr, College of Engineering<\/li><li>Walter Scott, Jr., College of Engineering<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b501d1b elementor-widget elementor-widget-menu-anchor\" data-id=\"5b501d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"wscoe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1627ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a1627ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d152d44 elementor-widget elementor-widget-heading\" data-id=\"3d152d44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\"WSCOE\" note<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a57daf8 elementor-widget elementor-widget-text-editor\" data-id=\"1a57daf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Often with internal communications the college name is written as the acronym &#8220;WSCOE&#8221; for brevity. This is generally acceptable for internal staff communications, but should not be used on anything else, especially public communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7017cb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7017cb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6129dec\" data-id=\"6129dec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-351e728 elementor-widget elementor-widget-heading\" data-id=\"351e728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supporting the values of the college<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd2fb1 elementor-widget elementor-widget-text-editor\" data-id=\"3fd2fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Writers for any of the College&#8217;s platforms should always keep in mind the mission, vision, and values for which the College stands:<\/p><ul style=\"text-align: left;\"><li>Excellence<\/li><li>Inclusiveness<\/li><li>Collaboration and Respect<\/li><li>Creativity and Innovation<\/li><li>Passion<\/li><li>Integrity<\/li><li>Transparency and Accountability<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb587d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb587d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e54ea elementor-widget elementor-widget-heading\" data-id=\"c3e54ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">University brand standards for writing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b75932 elementor-widget elementor-widget-text-editor\" data-id=\"9b75932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The College adheres to the branding standards set forth by the University, including writing standards.<a href=\"https:\/\/creativeservices.colostate.edu\/style-guide\/\" target=\"_blank\" rel=\"noopener\"> The Writers Style Guide<\/a> from Creative Services helps with consistency for things like academic degrees, using punctuation correctly, numbers and dates, and other writing forms.<\/p><p>The branding guidelines for the College fill in gaps not mentioned in the University&#8217;s policies, or are otherwise specific to the Walter Scott, Jr. College of Engineering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c502aa6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c502aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16074b0 elementor-widget elementor-widget-heading\" data-id=\"16074b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Copyrighted material<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e4e58 elementor-widget elementor-widget-text-editor\" data-id=\"75e4e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We follow University policies for copyrights and content. For more information about copyright rules, <a href=\"https:\/\/externalrelations.colostate.edu\/copyright-guidelines\/\" target=\"_blank\" rel=\"noopener\">visit the External Relations Copyright Guidelines page here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8428c0c\" data-id=\"8428c0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faac54e elementor-widget elementor-widget-heading\" data-id=\"faac54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inappropriate content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01aea8f elementor-widget elementor-widget-text-editor\" data-id=\"01aea8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating content for the College requires a respect for others and adherence to the standards listed in both College and University policies. Misuse of this content policy is subject to immediate loss of access to College publishing platforms.<\/p><p>We do not allow the publishing on any of our platforms of indecent, obscene, threatening, or profane content.<\/p><p>All content must be free from discrimination or harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression.<\/p><p>Content cannot misrepresent your affiliation with the College, University, another user, person, or entity, or is otherwise fraudulent or misleading.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df63cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9df63cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27cbed7 elementor-widget elementor-widget-heading\" data-id=\"27cbed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A note on code and other background content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8937906 elementor-widget elementor-widget-text-editor\" data-id=\"8937906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some content, such as keywords and descriptions for SEO, are not as readily seen by the public. But all content generated by a webpage is public information, even if it does not appear visually on the page. Google searches, social media posts, and anyone viewing the source code of a webpage can see the information normally hidden from the viewer.<\/p><p>When creating page descriptions, keywords, or any other information that could be found by a user, it is important to continue to follow the standards suggested by this guidebook. No inappropriate or inaccurate content is allowed in SEO content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f58f0c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f58f0c6\" data-element_type=\"section\" data-e-type=\"section\" id=\"style\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-631c221\" data-id=\"631c221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a28139 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52a28139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b56e86 elementor-widget elementor-widget-heading\" data-id=\"44b56e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Writing style guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c640994 elementor-widget elementor-widget-text-editor\" data-id=\"c640994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The style examples listed below are based partially on CSU style and partially on best practices for web design and search engine optimization. It is not a fully inclusive list, and if you have questions <a href=\"https:\/\/www.engr.colostate.edu\/operations\/web\/\">please contact us<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee8234e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee8234e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ecf8b1\" data-id=\"9ecf8b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ad4111 elementor-widget elementor-widget-heading\" data-id=\"8ad4111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Grammar and spelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1bae5 elementor-widget elementor-widget-text-editor\" data-id=\"3f1bae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All content, regardless of audience, should be checked for proper spelling and grammar multiple times prior to being made public. All content page should be visually reviewed, including text, images, and designs.<\/p><p>Our grammar and punctuation choices are based on the CSU style guide and the branding standards set forth in this guidebook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95a0ce4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95a0ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ce22b elementor-widget elementor-widget-heading\" data-id=\"f0ce22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Editing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867579c elementor-widget elementor-widget-text-editor\" data-id=\"867579c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No matter who you are or what content you write, all communications from the College require a separate editor. It is not something to take personally, and is not meant in a bad way, but rather to help the writer reach the best content possible.<\/p><p>The editor is often a supervisor or other staff member, not necessarily a member of the Communications team. It is the editor&#8217;s job to review any content being released, prior to final editing by the Communications team.<\/p><p>The Communications team performs final reviews of pages and documents for a number of issues, including branding, spelling and grammar, visual and design review, and adherence to standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026bbce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"026bbce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5543f elementor-widget elementor-widget-heading\" data-id=\"7c5543f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">College\/University name duplication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3f760 elementor-widget elementor-widget-text-editor\" data-id=\"7e3f760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visitors to our websites know that they are on sites associated with both Colorado State University and the Walter Scott, Jr. College of Engineering. We do not need to remind them constantly throughout, such as saying &#8220;Department of Civil and Environmental Engineering, Colorado State University.&#8221; Keep descriptions short and to the point, especially when affiliations are clear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04c1c4f\" data-id=\"04c1c4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a9b9d elementor-widget elementor-widget-heading\" data-id=\"10a9b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Writing for header tags &amp; headlines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05155a elementor-widget elementor-widget-text-editor\" data-id=\"c05155a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Headlines are what keep visitors reading, and should be thoughtfully considered. Heading text should be no more than 7-10 words, consistent and concise, and be relevant to the content coming in the next section.<\/p><p>While the <a href=\"https:\/\/www.engr.colostate.edu\/operations\/communications\/style-guide\/design\/\" target=\"_blank\" rel=\"noopener\">CSS formatting of our pages<\/a> dictates capitalization for our header tags, headline text should continue to be written based on CSU style guidelines. In most cases, headlines are to be written like standard sentences, with an initial capital letter only. Capital letters for names and acronyms are acceptable.<\/p><ul><li>Incorrect: The Scott Bioengineering Building Will Be Under Construction This Week<\/li><li><strong>Correct:<\/strong> The Scott Bioengineering Building will be under construction this week<\/li><\/ul><p>Ideally there should be a header for every 3-5 paragraphs of text, or 300-400 words, depending on the content. Refer to the <a href=\"https:\/\/www.engr.colostate.edu\/operations\/style-content-guidebook\/design\/\">Design page of the style guidebook<\/a> for proper usage of header tags.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5610170 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5610170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c39ed elementor-widget elementor-widget-heading\" data-id=\"f9c39ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acronyms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22d68f elementor-widget elementor-widget-text-editor\" data-id=\"d22d68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As familiar as we in the College are with various acronyms, like NSF or NIST, those outside of the College might not be. A high school student might not know what NIST is, or a civil engineer might not be familiar with BMES.<\/p>\n<p>We try to avoid acronyms where possible, preferring to list the entire name instead. That sometimes is not possible, and we also use the standard adaptation of writing out the entire name on the first instance, followed by the acronym in parentheses. After the first listing, the acronym is acceptable.<\/p>\n<p>For example, the first instance should read, &#8220;National Institute of Standards and Technology (NIST),&#8221; and then &#8220;NIST&#8221; for other mentions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Writing The College serves diverse audiences, from prospective students to established researchers, and has adopted a series of different writing styles to match. Our writing standards are designed to show professionalism and consistency, leading to more popular and respected content. Our default writing style Writing for SEO Content guidelines Writing style guidelines Style guide What<a class=\"read-more\" href=\"https:\/\/www.engr.colostate.edu\/operations\/communications\/style-guide\/writing\/\">&#8230;Read more <\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":279,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-318","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Writing - Communications<\/title>\n<meta name=\"description\" content=\"As a part of CSU, the Communications team for the Walter Scott, Jr. College of Engineering provides communications and marketing support for our students, faculty, staff, and departments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engr.colostate.edu\/operations\/communications\/style-guide\/writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing - 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